Annie Fitzsimmons has worked in travel and media for 14 years, and has now joining the editorial team at AFAR as editor of AFAR Advisor, and as the freelance travel editor at WeWork. She was the digital editor at Virtuoso for three years and worked as editor-at-large and luxury editor at National Geographic Traveler for nine years. Across a constantly changing media landscape, Annie has cultivated a vast network of friends and colleagues in travel and media. She has traveled to six continents for work and will make it to Antarctica one day!
At National Geographic, she pitched and created the vision for an entirely new brand as National Geographic’s first and only Urban Insider, focusing on cities, culture, and lifestyle, and was a founding member of their Editorial Council. Within National Geographic, Annie leveraged her personality status and engaged social following to cross-promote brand initiatives across print, digital, and social media. She was the spokesperson for two NatGeo books, The World’s Best Cities and The World’s Most Romantic Destinations, through radio and media interviews. With Urban Insider, she wrote and executed on an editorial calendar, creating content with a producer and editor.
She has an in-depth understanding of the complex world of advertising and sponsorships and appeared in national campaigns for travel and lifestyle brands like Mexico, Maui Jim, Quebec City, Colonial Williamsburg. She also been the main talent in national TV commercials, including for Transitions Lenses and Buick.
Annie’s work has also been published in USA Today, Forbes, Travel + Leisure, CNN, Virtuoso Life, Luxury Travel Advisor, Robb Report, American Express media, and in regional publications like Gotham and Hamptons. She has shared her thoughts and expertise on the industry as a speaker at events around the world, including Ritz-Carlton regional meetings, World Travel Market in London, the International Tourism Conference in Latvia (keynote speaker, sponsored by the U.S. Embassy), the Hospitality World Congress in Barcelona and ILTM (International Luxury Travel Mart) Americas in Mexico.
“As with any renowned and respected journalist, Annie Fitzsimmons is an exceptional communicator who seeks to understand, evaluate and then impart her wisdom in a way that truly engages her audience. She is thorough, pays attention to detail and acts with integrity; values that we rate highly at The Ritz-Carlton. Each time Annie has presented to a group of our leaders, her contribution has been invaluable and her sparkling personality ensures continued invitations to return.”
Allison Sitch, Vice President, Global Public Relations, The Ritz-Carlton
Her first jobs in the industry were in hotel PR and as an international tour guide, which helped shape a top-level view of the entire hospitality and travel media industry. She is known for her interview skills and has connected with a wide range of A-list luminaries in business, technology, entertainment, and fashion.
Beyond her dedicated, enthusiastic devotion to her job and the travel industry, she is happiest having afternoon tea, reading a great book, exploring new restaurants, and on long walks and bike rides through cities. She is also a licensed New York City tour guide. Annie is originally from Scottsdale, Arizona, spent the last ten years in New York City (Brooklyn Heights), and has recently moved to London with her husband, baby daughter, and dog.
A Few Fun Interviews: